THE NUMBERS ARE IN!
Written by TFM on 02/09/2022
Territory FM has been in the news this week with the release of the new McNair Community Listener Survey Ratings, which ranks Territory FM as the number one choice for our core demographic.
Here’s an excerpt from “Radio Today’s article by Sarah Patterson – to view the full story – click here.
Territory FM Station Manager Matt Bern is delighted by the latest McNair Community Radio Listener Survey ratings, saying the market research is a big win for the local broadcaster.
“Territory FM continues to have great gains in listenership with Darwin’s 40+ demographics. We’re the number one radio station for males aged 40+ and now for the 40-65+ demographic overall,” he says.
“Over 48,000 Darwin residents aged 15+ are also tuning in weekly to catch their favourite shows. We’re over the moon to see such high numbers.”
Based at Charles Darwin University’s Casuarina Campus, the station has been on air for over 40 years.
Bern says “The volunteers make TFM what it is – being supported by the Darwin community keeps our beloved station alive.”
The station says there was not only an increase in time spent listening, but the latest ratings show a nine per cent rise in monthly listenership from 2021 to 2022, and a six per cent growth in weekly listenership.
While we are giving ourselves a shout out, it’s also worth mentioning that Territory FM is currently a finalist in four categories in the 2022 Community Radio Awards – stay tuned!