Shaver goes viral

Written by on 19/01/2019


Gillette’s two-minute social media video about toxic masculinity, encouraging men to be the best they can be, has ignited a wave of angry division around the world.

But will the backlash and boycotts hurt the razor giant’s business? And more importantly, will their contentious message actually achieve anything?

Focusing on the #MeToo movement and depicting various scenes, from bullying and catcalling to violence, the clip lobbed online early Tuesday and has since clocked up almost 19 million views on YouTube and 26 million on Twitter.

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