Take my money now!
Written by TFM on 24/10/2019
And the same thing is expected to happen after Dairy Farmers and Arnott’s decided to collaborate yet again to adapt two more iconic flavours in liquid form — Wagon Wheels and Caramel Crowns.
The fans have spoken, and they have listened.
Dairy Farmers milk has been an Aussie household staple since 1900, so Darryn Wallace, marketing and innovation director at Lion Dairy and Drinks, said it was a no-brainer for them to team up with Arnott’s to deliver what the people want.
“We saw the social media frenzy and consumer demand when we launched Dairy Farmers Iced Vovo and Mint Slice flavoured milks earlier this year, and fans of flavoured milk, Wagon Wheels and Caramel Crowns have been asking for these delicious flavours to be the next release,” Mr Wallace told news.com.au
“We’re already seeing the excitement on social media for these products and expect them to be very popular with our loyal consumers.”