Holden No More

Written by on 17/02/2020


About 600 Holden employees will lose their jobs after parent company General Motors announced it would axe the iconic Australian car brand by the end of the year.

GM said the brand was no longer competitive in the current market and would be “retired” from sales, design and engineering across Australia and New Zealand by 2021.

GM International Operations Senior Vice President, Julian Blissett, said the decision would mean the “overwhelming majority” of Holden staff would lose their jobs by the end of June 2020.

“This was an agonising decision for us and one we didn’t make lightly or easily,” Mr Blissett told a Melbourne press conference.

GM officials said about 600 employees would leave by June, while 200 would remain in ongoing roles connected with the company’s pledge to offer at least 10 more years of customer service to owners of the 1.6 million Holdens in circulation.

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