Ford Courier revived
Written by TFM on 10/03/2020
Ford has told dealers in the United States it will release a new compact ute next year.
American car industry publication Automotive News has reported Ford will position the smaller, car-based ute underneath the Ford Ranger – currently Australia’s second highest selling vehicle after the Toyota HiLux.
The new small ute would sit under the Ford Ranger.Source:News Corp Australia
The report says a select group of Ford dealers were shown a prototype of the ute this week, with production scheduled to begin in Mexico next year.
There have been rumours of a Ford Focus-based ute for several years, and Automotive News says the brand could revive the Courier name.
The Courier was sold in Australia until the mid-2000s, when it was renamed the Ranger.
The bigger Ford Ranger replaced the Courier back in the mid-2000s. Photos: Mark Bean.Source:Supplied
Ford in the United States is believed to be targeting a price of about $US20,000 ($30,000), which is $US5000 ($7500) cheaper than the Ranger, and plans to build about 100,000 per year.
There is no word as to whether the vehicle will be produced for right-hand drive markets.
If it were, the move may appeal to buyers who once bought Ford Falcon and Holden Commodore-based utes in large numbers. Pint-sized utes such as the Subaru Brumby also have a cult-following.
Hyundai has also been developing a softer ute based on its Tucson SUV. The ute — dubbed Santa Cruz — has been confirmed for production but there are currently no plans to bring it to Australia.